Reefloat is a premier swimwear brand dedicated to creating stylish, comfortable, and UV-protected swimwear using high-quality materials and innovative design.
With a new identity built around elegance, innovation, and protection, Reefloat now empowers its community to dive into every swim with confidence, affordability, and sun-safe assurance.
A Logo that Swims with Meaning
The redesigned logo seamlessly integrates the silhouette of a swimmer within the letter "R", representing movement, confidence, and the harmony between aesthetics and functionality. This visual identity system is modern, flexible, and crafted to stand out on digital platforms and physical packaging alike.
More Than Looks—A Brand that Protects and Connects
More Than Looks—A Brand that Protects and Connects
Rebranding Reefloat wasn't just about visuals—it was about reinforcing a purpose. The goal was to present Reefloat as a sun-savvy pioneer: offering affordable, UV-protected swimwear while building a radiant community around safety, style, and accessibility. From messaging to marketing assets, every touchpoint reflects Reefloat’s unique promise:
Aquatic Confidence – empowering swims with UV protection
Price Illumination – making sun-safe living affordable
Community Radiance – uniting swimmers under a shared, protective vision
Sun-Savvy Innovation – integrating advanced UV-blocking technology
